Last December our firm decided to run a promotion called "The 12 Days of Leadership." It was fun, exhausting and a lot of hard work! One deliverable was a series 12 YouTube videos. Our very first video took sixteen hours to produce- it was 3 minutes long! We wanted to make this engaging and discovered how hard this is to do. What do you think about this, is it possible? How could this be designed better for learning? Does it raise awareness about this particular issue? Does it need a stronger call to action? How would you improve this?